Announcing: Fred Ketcho, New CEO of BestMark

Fred Ketcho joins BestMark as CEO with a goal of building on its 32+ year history as a pioneer in mystery shopping while simultaneously transforming the company for leadership in customer experience (CX) in the digital era. With Fred’s 20+ years of global business experience in various industries, including executive positions in Honeywell and Datacard and serving as CEO of several innovative small companies, he brings strategic plans for dynamic business results through prioritization and decision making in the ever-shifting CX ecosystem and landscape.

Fred has a distinguished background focused on strategy and business development, marketing and sales management. His disciplined process orientation and focus on the organization and its people have consistently delivered profitable growth and effective operational execution, all centered around the customer. His own large company experience has helped him understand how best to serve BestMark’s many Fortune 500 companies and get things done as these companies go through disruptive changes in their industries.

“I am impressed with the company’s successful heritage and strong reputation as the leading provider of customer centered services and sophisticated data analytics combined with in store experience and online tools and methodologies. We plan to take this to the next level by becoming our customer’s aggregator by assessing, analyzing and actualizing insights into actionable form as sources of differentiation (BestMark’s ‘Straight A’ solution).

Fred received his Bachelor of Science degree in Industrial Engineering from Lehigh University in Pennsylvania and his Master of Science degree from the University of California, Los Angeles. While at Lehigh Fred was on the basketball team. The lessons he learned in competition about the importance of team work and succeeding under pressure have become an integral part of his approach to management and organizational leadership.

Quality Assurance Editor Positions (Part-Time)

BestMark is one of the nation’s largest customer experience measurement and mystery shopping companies.  Our Fortune 50 and Global 500 clients represent some of the most innovative and successful customer-focused organizations in the world.  We are a recognized leader and innovator in our industry, and the Quality Editing team plays a critical role to maintaining this position.

Founded: 1986 Headquarters: Minnetonka, MN.  Website:


Job Description

As a part-time home-based BestMark Quality Assurance Editor, you will be responsible for editing mystery shopping reports submitted by our field representatives, conducting follow-up calls with field representatives, and applying editing standards to report questions and written narrative. It will be your responsibility to ensure that the reports our clients receive look professional, contain accurate and reliable information, and adhere to the standards required by each client. Applicants must live in the state of Minnesota, Nevada or Indiana.


–          Review reports submitted by field representatives

–          Approve receipts or other assignment validation documents

–          Ensure that the assignment performed has met client standards

–          Identify inconsistencies between scoring and accompanying narrative

–          Contact field representatives to obtain additional information, as needed

–          Escalate all issues requiring immediate attention to management

–          Correct grammar, spelling and punctuation in all free-form text fields


Additional requirements include ability to prioritize, work independently, commit to a minimum of 4 hours per day, Monday through Friday, plus one weekend per month.   Compensation is calculated on a per piece (report) basis.  Experienced Quality Assurance Editors make an average of $12 to $15 per hour.  Qualified applicants only please forward your resume to


Required Qualifications

  • Superior oral and written communication skills
  • Ability to work without supervision in a home-based work environment
  • Must be able to consistently spot errors and discrepancies
  • Excellent judgment and reasoning skills
  • Strong attention to detail
  • Excellent reading comprehension and retention
  • Ability to prioritize work to ensure client deadlines are met
  • Must be highly motivated and dependable
  • Computer proficiency and internet savvy required


Required Qualifications

  • Prior editing or technical writing experience
  • Prior quality assurance or auditing experience preferred


System Requirements:

  • Newer Windows-based PC preferred (technical support for Macs not available)
  • Up-to-date or modern browser, Chrome or Firefox browser or Internet Explorer Version 11
  • High-speed internet access


Win a Kindle Fire or VISA Gift Cards | Mystery Shop & Referral Contest

BestMark Mystery Shop

Earn cash and enter to win a giveaway of a Kindle Fire HD, or one of two $50 VISA gift cards! Each time you complete a qualifying shop and/or refer someone who completes a qualifying shop by April 30, you will be entered to win!

Continue reading

BestMark Mystery Shopping: Celebrates Women’s History Month

BestMark Mystery Shopping, Inc. celebrates Women’s History Month with a look back at how women have shaped BestMark into one of the largest customer experience measurement and mystery shopping companies in the world over the last 26 years.  Today, BestMark’s Fortune 500 clients represent some of the most innovative and successful customer-focused organizations in the world.

Continue reading

BestMark VISA Gift Card Contest – Win up to $300!

BestMark VISA Gift Card Contest
Earn cash and enter to win a giveaway of one of three VISA gift cards ($50, $150 or $300)! Each time you complete a qualifying shop or refer someone who completes a qualifying shop by March 15, 2013, you will be entered to win!

Continue reading

Free Auto Service PLUS Cash Payment (+ Other Opportunities!)

Exciting news! BestMark has new automotive and retail opportunities in your area.  If you have access to a qualifying vehicle, you are now eligible to sign up online for a variety of lucrative automotive shops. 5,000 Automotive Service Evaluation sign-up opportunities have just been posted as part of a historic study of leading brands in the automotive service industry.   In addition, thousands of new retail shops are now available nationwide.

Continue reading

BestMark Supports the American Red Cross | Hurricane Sandy 2012

BestMark is committed to becoming a strong community partner. With the recent events and destruction caused by Hurricane Sandy, the storm that the New York Times refers to as the storm that “remade the landscape and rewrote the record books as it left behind a tableau of damage, destruction and grief,” BestMark has chosen to support the American Red Cross throughout the month of November.

Continue reading

Third Annual Shop For The Cure 2012 | BestMark Supports Breast Cancer Awareness Month

BestMark is kicking off our third annual Mystery Shop for the Cure!  BestMark is recognizing Breast Cancer Awareness Month by donating $0.10 to the Susan G. Komen Foundation for every mystery shop that is assigned online and $0.20 for every automotive mystery shop that is completed by October 31st, 2012! BestMark is also donating $1.00 for every referral that completes a qualifying 2012 Automotive Research Study evaluation during the month of October.

Continue reading